The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Government As Key Stakeholder

As these comments demonstrate, regardless of the model chosen, communicators from around the globe uphold that governments need to be considered as key stakeholders:

“It is key to anticipate the future and shape the existing regulatory framework by an ongoing constructive dialogue with government stakeholders who essentially determine the rules of engagement for corporations,” said Roy Suter, Head, International Government and Industry Affairs, Zurich Insurance Company, Zurich, Switzerland.

“In more ways than one, most if not all organizations fall under some form of government control, regulation, supervision, management, oversight, or cooperation, to the extent that even the smallest of organizations require some ...