May 2011
Intermediate to advanced
476 pages
13h 52m
English
book
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
by Tamara L. Gillis
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Shall We Do the Fandango?
Today, marketing communications professionals have more ways to get their messages to their audiences than ever before: from cell phones, iPads, e-mail, wireless broadband, personal computers to all the other devices that have promised to make us more efficient. Marketing communications professionals still make good use of traditional tools like print, audio, and video—although with all the current Internet options like YouTube, Skype, and iTunes these media have an almost unlimited number of places to live.
Some of the greatest advances for marketing communications professionals have been in the field of technology. Rarely does a fiscal quarter go by without the introduction of new or upgraded technology that allows ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.