The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Conclusion

For communication on CSR and sustainability issues to be effective, communication needs to be derived from corporate strategy and values. While overall policy and direction need to be set from the top, local implementation is essential in managing both employee engagement and stakeholder expectations.

Any organization looking to implement a full CSR and sustainability policy should take on a principle of operating with integrity, identifying its priorities, and actively engaging with both employees and stakeholders. Communicating CSR—both globally and locally—will require planning and patience.