The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Issues Management Improves Communication Effectiveness

Communicators today are being challenged to be more productive, more efficient, and more effective with fewer resources. This challenge requires targeting the areas that have the greatest impact on the health and growth of the organization.

Issues management is a tool that identifies issues that are critical to the organization's present performance and future prospects. By surfacing and prioritizing these concerns, communicators are better able to focus, coordinate, and maximize their time and resources against the greatest areas of opportunity—or points of pain—for their organizations. The communicator can also play a critical coordinating role by facilitating the flow of issues information ...