The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Toward Standardization of CSR

The phrase corporate social responsibility was coined in 1953 when Howard Bowen wrote the book Social Responsibilities of the Businessman, in which he addressed the question of the business community's moral obligations to society. As CSR evolved, businesses around the world have moved from simply making contributions and providing volunteers to community causes to incorporating CSR into their primary business strategies. Today, CSR is a way of doing business for many companies worldwide. Corporate social responsibility is becoming an essential component of the business model as shareholders, business partners, customers, and vendors give voice to expectations that any organization with which they do business meet ...