May 2011
Intermediate to advanced
476 pages
13h 52m
English
Reducing the complexity of the change communicator's considerations requires asking the questions: What is the purpose of your communication? What do you want to do? Do you want to use communication to create some stability within the change program? Or do you want to create more change with your communicative efforts?
The use of fact sheets, FAQs, road shows, and manager talking points create stability. In a time of uncertainty, these tools provide information that can reassure, educate, and clarify the details on those issues on which the employee is unsure.
Managers seek to stabilize the organization by communicating vision and educating employees of the benefits of the change. It is reflected in ...
Read now
Unlock full access