The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Integrating CSR Communications

Strategic planning is as critical to CSR as it is to any other initiative. The key is to align the CSR communication plan with business, corporate communication, and marketing plans.

CSR communication programs cannot be separated from other corporate communication initiatives. It should be considered one of the many elements used in positioning a company and its products or services. The opportunities to leverage a company's CSR initiatives are too beneficial to miss.

Depending on program size, CSR may need a dedicated person or staff to manage it. If this is the case, it is important to keep this effort integrated with other public relations, corporate communications, and marketing activities. If the public relations, ...