The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Structuring CSR in Large Organizations

Today, corporate social responsibility is high in the headlines—from BP's environmental disaster in the Gulf of Mexico to public and governmental distrust of financial institutions following the near collapse of the world's financial system in 2008–2009. The actions and performance of major organizations have a significant impact on people, communities, and countries. Managing that performance and meeting the expectations of both stakeholders and shareholders is essential for companies to operate. This section of the chapter presents an overview of how CSR is structured at Royal Bank of Canada.

The vision, values, and strategy of the bank set the context for RBC's CSR framework. It is overseen by various ...