The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Information Central: The Investor Relations Function and Roles

An investor relations program serves two important constituencies: the investment community and corporate management. The IR professional or staff should function as information central, delivering meaningful information on a regular basis to investors and serving as a clearinghouse for their questions and feedback. The other key role involves providing professional counsel to management on a variety of issues relating to the needs and concerns of the investment community (see Figure 24.1). In fact, an investor relations function maintains a delicate balancing act in supporting the needs and interests of both constituencies. You are employed by and provide counsel and direction to ...