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The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
book

The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

by Tamara L. Gillis
May 2011
Intermediate to advanced
476 pages
13h 52m
English
Jossey-Bass
Content preview from The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

CHAPTER FIFTEEN

INTERNAL COMMUNICATION

Brad Whitworth

Organizations—whether they are community hospitals, nonprofit associations, or multinational oil companies—exist for one reason: people can accomplish more when we work together as teams than we can as individuals. To create a truly effective team, each member of that team must understand the organization's vision, goals, and objectives and then move in that direction. That is relatively easy for small organizations to accomplish.

When an organization grows in size or complexity or spreads across international borders and time zones, it needs a formal internal communications program to help keep its team in sync. Think of it this way: with a little practice, a pianist and a violinist can create ...

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Publisher Resources

ISBN: 9780470894064