May 2011
Intermediate to advanced
476 pages
13h 52m
English
book
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
by Tamara L. Gillis
Content preview from The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
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The Speed of Change
Nobody saw Twitter coming. Introduced only in 2007, it is now one of the most influential channels for communication.
The lesson is clear: Do not get hung up on tools or the latest shiny new object. You have no way of knowing what somebody is cooking up in a startup or garage that will become the next highly influential communication channel.
Still, it would be foolish to ignore important trends or remain ignorant of what may well become vitally important communication tools. It is incumbent upon communicators to stay as current as possible on the emerging technologies that will shape their efforts in the future.
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