The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Integrating Investor Relations and Corporate Communications

Integrated communication has been a major professional development priority in recent years. It is clearly in the corporation's best interest for both IR and corporate communications professionals, regardless of organizational structure, to be as knowledgeable and as versatile as possible. Many companies have integrated investor relations and corporate communications into one central department to ensure that the corporate brand is leveraged among all constituents and to maximize the skills and resources of all staff involved in these functions.

Some organizations believe that a centralized communications department that integrates both investor and public relations staff enables the ...