The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Step 3: Conduct the Research

The third step is to conduct the research, which includes preparing the survey or focus group questions, selecting employees to participate in the research, and then collecting the data. The actions you take in this step will vary depending on whether you are conducting quantitative or qualitative research, so we address each methodology separately.

Quantitative Research: The Employee Survey

Quantitative research projects like surveys require a few stages of development.

Writing the Survey Questions. A vital step in conducting a survey is drafting the questions. Poorly written questions, or questions that do not focus on the objectives of the research, can result in useless data, wasting everyone's time, energy, and ...