May 2011
Intermediate to advanced
476 pages
13h 52m
English
book
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
by Tamara L. Gillis
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Defining News
When media were few in both number and delivery systems, news was defined by the editor or producer to meet target audience needs. The audience demographics of a television newscast on a major network directed a news program to focus on government, business, and breaking news such as airplane crashes or natural disasters. That demographic was made up primarily of middle- to upper-class viewers, with middle- to upper-class income and education.
The advent of newer technologies not only ripped those demographics to shreds, it also redefined them, and at the same time created new and additional media to target new demographics.
In short, news has come to be defined by the recipient to mean whatever he or she wants it to be.
However ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.