The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

CHAPTER TWENTY-SIX

REPUTATION MANAGEMENT

Building, Enhancing, and Protecting Organizational Reputation in the Information Age

Alistair J. Nicholas

Sadly, the first decade of the twenty-first century is likely to be remembered for the number of corporate scandals and not the technological advances and better living that open markets have enabled. There have been enough instances of individuals and organizations failing to do the right thing, leaving one to question whether the current generation of business and political leaders is morally bereft. Certainly too many of today's politicians and captains of industry have crossed ethical boundaries in pursuit of power or profits. But what is striking is how easy it is to uncover and expose wrongful ...