The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership

Case in Point: A Great Example

Once upon a time, within a Fortune 500 company not too far away, a successful president was preparing to add CEO to his title.

This company had been enjoying record stock performance. The president was credited and with good reason for breathing new life into what had been seen by many as a dying brand. He had already spent nearly seven years as president, preparing for this increase in responsibilities, in reach, and in impact.

The employees, many of whom were in fact ambassadors, were enjoying exceptional sales results, strong profits, and as bright a future as any could remember.

So how will the president-cum-CEO make the transition meaningful? How will he use it to make an impact? How will he capitalize on the ...