May 2011
Intermediate to advanced
476 pages
13h 52m
English
book
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
by Tamara L. Gillis
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CHAPTER ELEVEN
COMMUNICATING CHANGE
When Change Just Doesn't Stop: Creating Really Good Change Communication
The ongoing and unremitting nature of new product development, shifting consumer and stakeholder priorities, and government reform creates intense pressure for the public sector to commercialize and for the private sector to be flexible. Whereas managers once could introduce a change, implement the change, and reinforce the change in a relatively simple linear process, modern business dictates a pace that prevents anything but continual change.
The optimistic view of continuously changing organizations is that they seek to be more flexible, more innovative, and more responsive to the dynamic external environment. The more ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.