May 2011
Intermediate to advanced
476 pages
13h 52m
English
book
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
by Tamara L. Gillis
Content preview from The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership
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Case in Point: Media Bribery
In this analysis, assume that the media bribery case took place in Canada (Cluster 1), France (Cluster 2), South Korea (Cluster 3), and China (Cluster 4). Each country is from a different quadrant used by Transparency International (2010) to classify countries according to degrees of corruption.
| Question: | Who are the moral actors? Are they the same in each country? |
| Answer: | The principal moral actors (the local public relations manager and the local journalist, among others) are the same, but the web of contacts and significant others who may become involved in the bribery scheme may expand in the more corrupt countries. For example, the concept of Guanxi in China emphasizes the importance of mutually beneficial ... |
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