
29Chapter three: Quality awards and standards
5. “Products and services” include manufactured products (nished products and
parts and materials), systems, software, energy, information, and all other benets
that are provided to customers.
6. “Quality” refers to usefulness (both functional and psychological), reliability, and
safety. Also, in dening quality, inuence on the third parties, society, environment,
and future generations must be considered.
7. “Customers” include buyers as also users, consumers, and beneciaries.
• For any company, the shortest way to win the Deming Application Prize is to manage its
business in the manner most ...