
449Chapter twenty: DFSS methods and uses
The IDEA process for product and technology portfolio denition and development
includes the following:
• Identify: markets, theirs segments, and the opportunities they contain
• Dene: portfolio requirements and product portfolio architectural alternatives
• Evaluate: product portfolio alternatives against competitive portfolios
• Activate: ranked and resourced individual product commercialization projects
The IDEA process and its requirements, deliverables, tasks, and enabling tools can add
discipline, structure, and measurable results that help ensure that the strategic develop-
ment and activation of ...