294 Quality management for organizations using Lean Six Sigma techniques
Value is seen as a different entity according to the culture in different countries and also
on perspectives. Germans view high on value as product feature and process orientation.
Technical people are in control of the businesses. Hence it concentrates on enhancements
and improvements in product features. But one disadvantage about the German culture is
that customers are not sophisticated enough to understand new features.
In Japan, value is dened as the context where value is created. The greater the fea-
tures are manufactured in Japan the greater will be the value for that feature. Customers
view value as what they require are satised with or not (Womack and Jones ...