
Press the Esc key to escape the text-entry mode and return
to the black arrow tool. See that long line that extends be-
tween the B and the R? This midpoint bracket lets you move
text (when there’s room to do so) and fl ip it to the other side
of the path. Drag the bracket up to fl ip the text so it’s right-
side-up, as demonstrated below.
Now to adjust the alignment and spacing. Choose Type→Type
on a Path→Type on a Path Options. In the ensuing dialog box,
turn on the Preview check box. Then switch the Align to Path
setting from Baseline to Center, which shifts the characters
down so that the path runs through their centers. The word
Brush is bunching up like crazy, and Type spreads so much
that you could fi t another character between the T and the Y.
To compensate for the valleys and swells in the path, change
the Spacing value to 14 points. As witnessed below, the effect
is by no means perfect, and I encourage you to experiment
with other adjustments, including changing the Effect setting.
But the truth is, this is about as good as we can do with this
path and this text. So click the OK button.
Again, we’re missing the drop shadow. Choose Effect→Stylize→
Drop Shadow or press the dekeKeys shortcut Ctrl+Alt+E
(-Option-E). Illustrator should remember the last settings
you applied (100, 3, 3, and 0). Once you have them in place,
click OK. The fi nal effect, pictured below, is not only ...