Social Media Metrics For Dummies

Chapter 5

The Six Stages of Metrics Grief: Turning Chaotic Information into a Business Advantage

In This Chapter

Overcoming denial and isolation

Channeling anger at bad metrics into productive behavior

Handling the depression that comes with a new site that doesn’t have many visitors yet

Reaping metrics acceptance and advantages of great landing pages

Implementing good metrics for your social media efforts and integrating them well into your social media marketing can be a struggle. As with anything, struggle can lead to great things, but it can be mentally draining at first.

The stages of metrics implementation are similar to the stages of grief, but don’t worry — there is a light at the end of the tunnel! The path you take to get there will make all the difference in your success.

Foundation is going to be a key element. Google has a learning program for each of its tools: AdSense and AdWords. Simply taking these free courses and reading books that walk you through getting started will give you a strong foundation to build on and a deeper understanding of how keywords and other ...