June 2012
Beginner
336 pages
7h 27m
English
Figure 22-16: Mixpanel can help you track mobile as well as web data.
Content preview from Social Media Metrics For Dummies
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mixpanel
Mixpanel, shown in Figure 22-16, tracks mobile and web data and focuses on the actions people are taking around your content, products, and apps. Mixpanel does this tracking in a variety of ways, including segmentation, database analysis, dynamic bucketing, and more.
One nice feature for visual thinkers is Mixpanel’s reporting tools, which the company touts as eliminating the need for spreadsheet software like Excel. I’m not ready to give up my spreadsheets just yet, but the reporting tools do provide lovely visuals of your data in ways that you can manipulate to tell you the information you need in a format you can include on reports and in presentations.
Mixpanel also lets you build funnels to track drop rates, retention issues, signups, and points of conversion. It offers a nice array of tools for folks who have a mobile app or site and a website with landing pages.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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