June 2012
Beginner
336 pages
7h 27m
English
Content preview from Social Media Metrics For DummiesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Tracking and Converting
Sometimes folks get stymied by the data that pours in as their online efforts start to show results. You can easily get bogged down in the piles of information coming in — especially at first, before you’ve fine-tuned your dashboards.
One way to get a handle on things is to remember that you don’t want to simply be tracking your metrics; you also want to be converting. Tracking and converting go hand in hand — one complements the other. Don’t get me wrong; it’s not as simple as throwing a switch, but you will have an easier time knowing what to track if your goal of conversion is always in the back of your mind.
Using In-Page Analytics
One of my favorite Google Analytics tools for changing your thinking to a track and convert model instead of a simple track-it-all model is In-Page Analytics. You find In-Page Analytics under the Content section of the Standard Reporting tab.
Clicking In-Page Analytics brings up your website and a snapshot of where people are clicking on each page. If you’re tracking to convert, In-Page Analytics gives a nice, quick look into how well your site is designed. Better UI (user interface) leads to more click-throughs. More click-throughs (successful calls-to-action) lead to more conversions.
The first key to using metrics to convert is to identify which metrics are actionable. By putting your metrics to the test from Chapter 6, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.