June 2012
Beginner
336 pages
7h 27m
English
Figure 12-4: Amusing 404 Not Found page from Mint.com.
Content preview from Social Media Metrics For Dummies
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Tallying Up the Advantages of Real-Time Metrics
Whether or not real-time metrics are useful depends entirely on your brand and what kind of service or product you offer your customers.
If your brand would benefit from watching people interact with your page in real time, you have a variety of solutions available to you; Woopra, KISSmetrics, Clicky, Google Analytics, and more all offer real-time metrics for a view of your site in action.
Why would you want to use real-time metrics? You’re
Running a contest
Running a time-sensitive rewards campaign
Running a timed vote drive
Monitoring a poll for a prize
Testing a new site design in action
Analyzing time-on-site issues
Requiring a real-time look at time on site to conversion data ...
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