June 2012
Beginner
336 pages
7h 27m
English
Figure 21-7: Localytics for mobile app metrics.
Content preview from Social Media Metrics For Dummies
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Localytics
Localytics (see Figure 21-7) is a company that specializes in mobile app metrics, a whole new dimension of social media metrics. Localytics has a do-it-yourself free as well as midlevel plans for those on a tight budget who need to track app metrics from download to use and conversion.
Localytics also has an enterprise-level plan that includes a personal metrics concierge service. Its program tracks metrics on apps across all mobile platforms (phone and tablet) and delivers the results in top-level ready reports.
Localytics also claims to integrate with your existing analytics for a more robust solution and includes in-app metrics, such as user pathing for more in-depth knowledge.
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