Social Media Metrics For Dummies

Measuring Foot Traffic

With the help of your staff, you can measure foot traffic resulting from web efforts and use web tools to increase foot traffic. Everyone who has customer contact will need to understand what tools you’re using and know when you’re running a special or other deal to encourage interaction and new customers.

In addition to ensuring that your staff knows what’s going on, make sure that your customers also are aware by using these techniques:

Use signage in your stores or other brick-and-mortar venue to encourage check-ins on services like Yelp and foursquare (see Figure 10-5). These services have metrics you can track, and they encourage return visits for specials and other offerings.

Figure 10-5: An example of a foursquare check-in sign encouraging your customers to participate.

Use signage in your stores and conversations with your staff to tell people about your web presence (Facebook page, website, and so on) and how it can be useful to them (menu items, special items, new merchandise listings, and more).

Don’t be afraid to ask your customers to like your ...