June 2012
Beginner
336 pages
7h 27m
English
Content preview from Social Media Metrics For DummiesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Getting Familiar with Metrics Language and Abbreviations
The world of social media, the social web, and metrics seems to come with its own language. Without turning the chapter into a glossary or full-fledged dictionary, I thought I’d quickly cover some terms you’ll continue to hear and see the most while navigating social media metrics:
Analytics: The catchall phrase for the data gathered from people viewing and interacting with your website or a piece of content that you have shared in social media, such as IP address, location, page views, conversions, and so on.
Bandwidth: Can refer to the amount of data being served by your web host (for example, a regular video download uses bandwidth, but a high-quality video download uses more bandwidth) or to the amount of attention your customer has to give your content and engagement.
Bounce rate: When a visitor to your website leaves after only viewing a single page, it’s a bounce. Your bounce rate is a number reflecting the percentage of all visitors who leave after only viewing a single page in a given time frame.
Business objectives: ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.