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Social Media Metrics For Dummies
book

Social Media Metrics For Dummies

by Leslie Poston
June 2012
Beginner
336 pages
7h 27m
English
For Dummies
Content preview from Social Media Metrics For Dummies

Tracking Video, Audio, and Photo Metrics

One of the big challenges of the social Internet is tracking video, audio, and photo content to see how they work for you.

One of the best ways to track metrics of your creative, multimedia content starts with your hosting choice. It’s not often that people can afford to host their own multimedia content, especially video, because it can lead to expenses related to increased bandwidth and storage. It’s important to host elsewhere and embed video in a site you own, but what other solutions are out there for someone who doesn’t want to do that?

remember.eps You want to track everything, but you need to be able to sort through what’s important to know. What’s important to know will change over time. Metrics help you keep up (and, in fact, stay ahead!).

Looking at hosting choices

tip.eps If you don’t need a branded website — or simply don’t have the budget for hosting, even at the current reasonable hosting rates out there — then Tumblr is a great resource for photo blogs and audio content. Tumblr is also great for sharing the content of others and makes the blogging experience more social.

Tumblr has some great tools to give your blog style, but more importantly, it integrates with (you guessed it) Google Analytics. (You’re probably beginning to see why Google Analytics ...

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Publisher Resources

ISBN: 9781118236024Purchase book