Social Media Metrics For Dummies

Chapter 6

Maximizing Listening

In This Chapter

Taking advantage of individual measurement tactics

Considering organizational metrics tactics

Listening versus talking

Using DIY metrics or metrics systems

Measurement tactics differ vastly for a business and an individual using the data for personal use or as a solopreneur. Though each methodology shares some characteristics, tools, and techniques, the goals are often diametrically opposed.

One of the main differences you’ll discover is your target audience. Knowing who you are talking to and getting a vision of who is listening is key to creating a base of topics that are helpful, useful, and engaging for your audience. The folks that tune in to an individual are going to be different than the type of audience an organization creates.

That said, any measurement is going to help you see a better return on time spent on social media and your website. Even if you have to mix and match your goals for a bit as you get your measurement legs under you, you’re still going to be taking an essential step toward maximum efficiency and return ...