Social Media Metrics For Dummies

Fine-Tuning Your Goals

You can use sales funnel data to fine-tune your goals (see Figure 16-1). Part of fine-tuning your goals involves honing them down until they transition from hopes to milestones. Here are a few examples of things people mistake for goals:

Figure 16-1: Using sales funnel data to fine-tune goals.

Want to make more money. This is a hope and a dream and a great aspiration, but it isn’t a goal. It isn’t specific enough to be a goal.

Want more customers. This one still isn’t specific enough, though it’s a better idea than “make more money.” It’s on its way to being more concrete and measurable.

Want more brand awareness. This one could be measured if it were only more specific.

Want to become a thought leader. Another good idea, but it’s not quite specific enough in the long run.

How can you make these hopes and dreams into real goals? The first step is to make them specific — laser-point specific.

Here are some examples of specific goals that you can then turn ...