Social Media Metrics For Dummies

Tracking Mobile Use of Your Website

Tracking mobile use of their websites is what most businesses are thinking of, still, when I say mobile metrics. Many folks just haven’t gotten to the “make an app” stage yet. That’s okay; building great mobile metrics habits even on your own site tracking will help you down the road when you’re ready to make your first app.

What can analytics tell you about mobile traffic to your site? Mobile metrics can tell you volume, what your visitor buying patterns or lead generation patterns are, and what the demographic of your mobile site visitors are.

After you have a handle on these things, you can make your site stickier for the mobile visitors. This, in turn, will translate to a better mobile app experience down the road.

Knowing which mobile operating systems and devices draw the most visitors to your site can help you optimize for those users’ experiences. As you get familiar with how each platform works, you can make simple changes to improve the whole experience of visiting your site for the mobile user. You can also insert metrics into the buttons these users click the most and the forms they fill out the most in order to generate more leads and create more conversions.

Tracking these metrics may reveal user habits you’d otherwise miss. For example, do your visitors from mobile devices feel comfortable buying on their phones, or do they come back to your site later to make a purchase? Is your form too long — does it lose visitors before they ...