June 2012
Beginner
336 pages
7h 27m
English
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Creating Powerful Landing Pages
A powerful landing page incorporates every aspect of the conversion funnel idea into a cohesive (and hopefully, attractive) whole. Not only that, this landing page is appropriate for the audience it was designed for.
This means that you may have the same call-to-action across two or three landing pages, but the pages themselves are designed to appeal to the referring site audience: Facebook visitors want a completely different experience than Twitter visitors, and organic search traffic needs entirely different information as well.
All landing pages should allow visitors to navigate out to all points of the website, but the whole site doesn’t have to lead folks back to the landing pages. They can remain active but hidden from the main navigation while still leading people to the rest of the site. Their purpose is strictly to convert.
A great landing page will tell people a few things:
Why they are there
What you want them to do
How long it will take
How to do what you ask
What they get in return
What any restrictions, time limits, or limitations are ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.