June 2012
Beginner
336 pages
7h 27m
English
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Calls-to-Action: Best Practices
I’ve watched folks agonize over best practices for calls-to-action and other website elements. While the following general rules will help you, in the end, it’s key to remember that your mileage may vary.
Test, test, test. Metrics are just as important when you’re building your site as they are when you’re tracking engagement. Track your call-to-action versions using your metrics program so that you can determine through testing which of these best practices translates well to your specific business.
That is the thing with industry general advice: Specific industries often have specific needs. Make sure that you test your versions for what works for you!
Size matters. Size matters three ways, actually:
• Is the button proportional to your page and design? Does it grab attention without making your page look wrong to the eye?
• Does the size grab the attention of the viewer at all? Too small is hard to find. Think of 20 percent larger than surrounding page elements as a good place to start in sizing your buttons and then adjust up or down accordingly (see Figure 15-4).
• Does the size differentiate between two different calls-to-action on a page? ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.