Social Media Metrics For Dummies

What White Label Really Means

White label means taking someone else’s platform or solution and branding it with your logo, either to indicate to customers that they’re interacting with your brand or to resell as your own service.

White label also applies to the ability to brand a product as one’s own. Even though it’s much better to perform analytics on your own and then deliver them to clients, team members, or partners in reports you create yourself, some companies prefer not to do this data tracking. For those companies, paid products (never free) take the data they collect and rebrand it for remarketing, internal reports, or client deliverables.

These solutions are often not quite as customizable as the solutions you can do yourself.