Social Media Metrics For Dummies

Chapter 9

Taking Metrics Off the Reservation

In This Chapter

Watching mobile and tablet metrics

Keeping an eye on e-mail metrics

Tracking the right e-mail measurements

When you’re tracking metrics, remember that not everyone finds your site or social content on a desktop or laptop. A massive uprising of mobile users and tablet owners now are looking for you on the go.

In fact, mobile phones put the Internet into the hands of a new economic demographic that couldn’t be reached before — people who have the means to shop and who want to buy online, but who may not have access to a laptop or computer regularly.

Mobile and tablet use also catches that busy demographic of people on the go who need to shop for items, price check or comparison shop, or perhaps make a reservation at your restaurant or acquire tickets to a show.

With the many ways people use their mobile phones and tablets to find you, you should be tracking that as part of your social media metrics dashboard. You can track these metrics in a variety of ways, and this chapter helps you be prepared.