June 2012
Beginner
336 pages
7h 27m
English
Content preview from Social Media Metrics For DummiesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Finding Metrics for Feeds
Great metrics tools for feeds (I’m specifically referring to RSS [Real Simple Syndication] feeds here) are hard to come by. Though feeds are widely used to keep up with news and content, even in the age of the tablet, getting the open data on a feed has been hit or miss. (I talk about how the tablet and mobile surfing is changing metrics in Chapter 9.)
FeedBurner, bought by Google, was one of the best ways to run a feed with analytics attached, and it integrated their AdSense program to help you make a bit of money off of your feed. Google recently announced that it wouldn’t be developing for FeedBurner anymore, however. It doesn’t sound like Google will kill FeedBurner, so it may still work for some time, but Google won’t be developing for it, which means it might break, which is too bad. Use with caution for that reason. (Note: I am still a happy FeedBurner user at the time of this writing.)
Other feed metrics programs that have had some success besides FeedBurner include Pheedo (http://site.pheedo.com
), FeedBlitz (www.feedblitz.
com), and BBU’s RSS Feed Campaign Tagger plug-in for WordPress. (A mouthful, this last one lets you tag your feed links so that you can catch them in analytics programs if you don’t use FeedBurner.)
The two basic metrics for feeds that most services measure are number of subscribers and number of clicks. Using tags and other ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.