Social Media Metrics For Dummies

Chapter 20

Ten Cool Ways to Use Metrics

In This Chapter

Using metrics for unconventional data gathering

Using metrics to track offline things like phone calls

Using metrics to track activity, events, and real time

Some nonbusiness and unconventional uses of metrics can be sources of insight for your business metrics. Studying what other people think can result in inspiration and out-of-the-box solutions.

Tracking things like food intake, weight, blog topics, exercise, phone calls, weather patterns, political unrest, crisis management, and more showcase useful skills and unique information. It also helps you get in the important mindset that you really can track and measure everything.

This chapter shows you how to think outside of the box and apply new data methods and data ideas to your business metrics.