June 2012
Beginner
336 pages
7h 27m
English
Content preview from Social Media Metrics For DummiesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Gaming the System — Not!
Give Google credit that the major changes it’s been making to its search algorithm over the last year or so and to its Analytics and AdWords tools in the last part of the year have started making it just that much harder to game the system when it comes to metrics and search results.
If you wonder what I mean by game the system, I’m referring to using black-hat SEO tactics, such as link farming, irrelevant landing pages that live outside of your site structure, duplicate content, baiting, link stuffing on social media, and comment and forum spambots to improve your page results in search.
You don’t need to game the system to get good metrics and use that data to organically appear higher in search results. You simply need to know how to read your data and listen to your customers and potential customers.
Use your metrics instead to gather data on the content your visitors view the most and create touch points within that content to help your ROI. Use advanced segmentation to create converting calls-to-action on your page, including a welcome message designed to make visitors from certain sites feel welcome in a manner fitting the site that sent them your way.
You still need to do your basic SEO, too. Even though search is skewing toward the three R’s — recent, related to you (your social graph), and relevant — having the SEO basics in place will only help ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.