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Social Media Metrics For Dummies
book

Social Media Metrics For Dummies

by Leslie Poston
June 2012
Beginner
336 pages
7h 27m
English
For Dummies
Content preview from Social Media Metrics For Dummies

Chapter 21

Ten Useful Metrics Services

In This Chapter

arrow Figuring out which services can help you via self-serve reporting and consultation

arrow Finding out which services combine with tools or apps for greater metrics coverage

The difference between a service and a tool is the personal involvement that working with a service brings (usually a company that offers hands-on help with metrics or a company that also has a tool so you get the best of both worlds).

Tools are useful for the DIY approach or for automating metrics. Services work with you to figure out what metrics you need, print reports and white papers that the public can buy to educate themselves on metrics, or do your metrics analysis for you.

You can choose from hundreds of services. In this chapter, I’m simply highlighting the ones that have been around for a while — tested by time — or are well known for their expertise in the metrics field.

If I miss a metrics service you love, let me know on Twitter by tweeting to the #SMM4D hashtag.

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Publisher Resources

ISBN: 9781118236024Purchase book