June 2012
Beginner
336 pages
7h 27m
English
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Getting a Closer Look at Analytics
“Measure Everything — you cannot improve what you cannot measure.”
—Peter Stern, CEO of bit.ly and Founder of Datek http://eranyc.com/blog
Social media sites are so unassuming that they make it easy for anyone to use them. This means that folks may find personal success on social media but not have the strong business background necessary to take that success further. I’m here to tell you that while studying metrics can’t magically give you business savvy, anyone can learn how to read the data they collect and use it to improve what they are doing online.
Metrics and analytics are fairly interchangeable words both indicating measurement. People have many reasons for wanting to track analytics. Four common reasons include
Sales generation: Any good business owner will want to use metrics to track sales and to generate additional sales from their activity online. Metrics are an integral part of the sales funnel, which is a way to visualize the sales process for your company that tracks the process from the wide top of the funnel (lead generation) to the narrow bottom (actual sales). In fact, good metrics will turn your sales funnel upside down, making your entire sales process more efficient and getting your business better returns overall.
Qualifying ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.