June 2012
Beginner
336 pages
7h 27m
English
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Making Your Goals Achievable
So what makes the difference between having more customers or making more money and a good actionable goal you can build a landing page and ad campaign and analytics measurement around? Definition and accessibility.
By forcing yourself to define your goals more clearly, it makes them easier to track. Goals you can track are goals you can continue to improve. As your business grows, your goals will continue to change.
One metrics tool you need, your spreadsheet, helps you gather your metrics over time, sort them by various variables, and see how achievable your goals are.
Definition and measurement
The following spreadsheet exercise helps you get more comfortable manipulating data inside a spreadsheet from Google Analytics.
First, you need to get a bit familiar with the Google Analytics Data Feed API. It sounds a little daunting, I know, but it’s nothing to be scared of.
1. Log in to your Google Analytics account and choose the domain name of the domain you want to track.
If your Analytics installation is new, make sure that it has begun gathering data! If it has been installed a while on your website, move on to Step 2.
2. Place the following code into your Google Spreadsheet.
If you don’t want to type this entire code block (although I recommend that you do for practice), go to www.dummies.com/go/socialmedia metricsfd
to get a copy of the code. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.