June 2012
Beginner
336 pages
7h 27m
English
Content preview from Social Media Metrics For DummiesBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Google Analytics
The granddaddy of them all (and definitely the most well known), Google Analytics (see Figure 22-1) remains a heavy hitter in the social media metrics space. Google put metrics into the hands of everyone when it introduced Google Analytics. When Google started allowing users to link between services, it had a measurement powerhouse.
I talk a lot about using Google Analytics for your metrics in this book because of its exceptionally adaptable and customizable features. By giving you so many custom reporting and tracking features, Google Analytics makes it easy to customize the way you drill down into your data.
The most killer aspect of Google Analytics is, of course, that it’s free. For folks on a budget, this is key. Add in the fact that Google layers in AdWords, YouTube, and other Google tools, and you have an easy-to-integrate tool.
The custom reports and export to Google Docs (where you can make those spreadsheets I talk about) features are also invaluable reasons to use Google Analytics.
Google Analytics is probably the analytics tool that I personally recommend most often (and certainly the one I use the most across the most sites and campaigns). It’s certainly the most widely known and, one could argue, the most accessible.
One other thing I enjoy about Google Analytics is how many other third-party tools integrate with it. You can pull Google Analytics into a variety of plug-ins and applications and use it to get more layered, accurate results and take ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.