Web Design in a Nutshell, 3rd Edition

name

The name attribute is used to insert hidden information about the document that does not correspond to HTTP headers. For example:

    <meta name="author" content="Jennifer Niederst Robbins" />
    <meta name="copyright" content="2006, O'Reilly Media" />

You can make up your own names or use one of the names put forth by search engine and browser companies for standardized use. A few of the accepted and more useful meta names are discussed later in this section.