184 Manage Your Team
standards. Also, some goals in your plan may lack numbers
because they’re still too general, half-baked, or far out in the
future. In these cases, judgment is the only yardstick. Don’t
hesitate to apply it and ask for others’ opinions.
Measure the right things. Many metrics—such as sales and
costs—only measure current activity and usually refl ect the result
of steps taken in the past. They don’t let you see what’s coming in
the future. Find other measures—leading indicators—that let you
look ahead. For example, if you track customer satisfaction or
competitive pricing, a drop might foretell a coming decline in your
sales if you don’t respond. Identify such measures that are appro-
priate for your group and track them ...