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it Hinrichs was making last-minute changes to the presentation he
would make the next day. It was evening in Jackson Hole, the Wyo-
ming ski resort where he and fellow partners of Pentagram, the inter-
national design firm, were holding their semiannual partners’ meeting.
Hinrichs, a graphic designer, was going to present his work for the
California Academy of Sciences in San Francisco, an iconic institution that
had been a centerpiece of the city’s and state’s cultural life for more than
150 years. He and his team had been selected to help the Academy reinvent
itself from the ground up after its buildings had suffered near-catastrophic
damage ...