
III
Confronting the Personal
Side of Management
The new managers were caught off guard by the stark transi-
tion from producer to manager, especially the transformation it
required. They did not at first appreciate how profound their ca-
reer choice was. For in accepting promotion to manager, unbe-
knownst to the new managers, they did more than consent to
new job responsibilities. They made an initial commitment to
form a new professional and personal identity, oriented toward
managing people, not technical tasks. The managers soon dis-
covered that the task learning (acquiring competencies and
building key relationships) was only part of the story.
1