
It’s not good enough just to make the numbers in terms of
quota and profits. Commands come down [from the most sen-
ior management] each year. Each year a theme stresses one
issue or another such as asset gathering or productivity. Six or
seven key things come down. Some are easily measurable, and
some are not. But all are key.
This distinction was one the new managers saw as less vital.
Although they talked about planning for the long term, as we
have seen, most considered meeting short-term sales objectives
the clear priority.
Setting Agendas
Manager as businessperson. In their interviews the supe-
riors specified goals for which they intended to hold ...