Implementing Microsoft Dynamics 365 Business Central On-Premise - Fourth Edition
by Alex Chow, Roberto Stefanetti
Presales
This is the first contact between the partner and the customer—the big lines on which the project will be drawn.
This phase is usually executed by the sales or marketing teams, with the help of a business consultant. Many companies think that at this stage, the project hasn't started yet, so they don't think that this job is part of the project. But it actually plays a very important role.
Selling a project like a Microsoft Dynamics NAV implementation is not just selling the software itself. It is not enough just to be aware of what the product can or cannot do. Part of successfully selling Microsoft Dynamics NAV is instilling confidence in how you will approach the project.
Therefore, the salespeople need to sell not only the product, ...
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